All you need to know about content in marketing

Have you pondered about how much of a role does content play in the marketing of your brand? Whether it is digital marketing or offline marketing, the content you put out there is going to make a huge difference in how your customers and audience perceive your brand. Content creation includes many ways of communication. Graphics, videos, live sessions, brochures, social media posts etc are some of the methods that you can use to engage your audience. Each has a different impact and appeal and in this blog we will be talking about the importance of the written word and tips on creating quality content for your brand.

Why is the written word so important?

“Words are mightier than the sword,” we are sure that you have heard this often. This holds well in all contexts, including the marketing realm too. It could be your physical brochure, introduction on Facebook or even a tweet- the quality of the content that you put on different platforms plays a huge role in shaping the image of your brand. Your content is a representation of your ideas, quality of service and expertise. Poor quality content is a deal breaker as it clearly shows that the brand has failed on multiple levels to create a positive impact on the audience. Imagine a brand that posts an image without any captions versus a brand that takes time out to add a meaningful caption, it is likely that we are all drawn to the one with more information irrespective of how great the first image might be. While you scroll through your social media profiles, don’t forget to notice how you are more drawn to wholesome posts that have an informative and captivating caption, than just mere pictures.

Another activity that you can take up is to notice how most people love to engage in conversation with accounts and handles that give friendly and prompt replies as compared to brands that are curt and irresponsive.

How do we create quality content?

As one of the few marketing agencies in Bangalore that provide end to end solutions, we offer an array of solutions under one umbrella. However, we believe that the core of any marketing activity is good content and here are some simple tips that you too can follow to create good content for your brand:

• Keep it simple: Refrain from using very complicated words and complex sentences. From well-read individuals, to people with minimal exposure to the language- the diversity in your readers is enough of a reason to make sure that your content can be understood and appreciated by everyone.

• Make it unique and engaging: You should aim to develop a style that is unique and synonymous with your brand. Apart from this, it is essential to ensure that your content is engaging and holds the attention of your audience.

• Make it informative: While the ultimate intention of any marketing activity is to sell your products or services, creating content that is only about sales can be really monotonous and boring to the audience. Having content that is loaded with information that gives them insights on the workings of the industry, facts, practical knowledge etc is important to build a bond with your audience.

• Grammar: Grammar Nazis are always on the prowl. You do not want to get trolled for your bad grammar of all things! While that is said on a lighter note, the importance of using proper grammar is not to be taken lightly at all. You do not want to be one of those who fail to understand the right usage of their, there, off and of and such!

• Spellings: Using the wrong spellings, SMS lingo, a mix of American and the British style of spellings are some of the things that you must avoid!

• Proof reading: It is very important to read the content thoroughly before it goes out into the world. Repetition, errors in stating facts, too many keywords, links and grammatical errors can be a real deal breaker for you.

As mentioned earlier, once your content is live on any online or offline platform, you have little or no control on the viewership of the same. While it has to be simple enough for a novice to understand, it also must appeal to a well read and well informed individual. The task of creating quality content is much more complicated than it looks. It involves a lot of research, analysis and expertise. It is time consuming and takes a lot of effort, but if you can create good quality content that is helping you build a rapport with your audience, you are a step closer to gaining more business. If your hands are full, don’t beat yourself up for trying to do too much! Get in touch with us, so that we can help you create unique content for you.