Preparing your business for a new world

As we Indians are all set to get back to normal, we know better than to expect that nothing will be the same as before. There are going to be a lot of “new normal trends” that we must embrace in order to brace ourselves for life during a pandemic. While the question of how feasible this unlock from a medical standpoint remains, it seems to be the need of the hour from an economic point of view. Economies globally have been severely impacted by the lockdown that has forced people to practice isolation and stay indoors extensively. Now that businesses are opening up, we list down some general and marketing tips that will help you stay relevant while catering to the needs of your customers.

1. Digital Marketing

If you are following us on our social media, we are constantly encouraging you to get online. Our earlier blog too stresses on the need to get online as it is one of the best ways to make your presence felt. It is a great way to connect with your customers while keeping them updated about your business and all that you have in store for them! Take some time off your schedule to update your social media accounts frequently, or digital marketing companies in Bangalore like us are here to help you.

2. Take your business online

Now is a good time to move your business online. Establish an online shop or use your social media to sell your wares. More and more people are now reliant on online shopping, and we have seen some of the largest establishments quickly transcend the online markets without wasting any time or losing on their clientele. A supermarket that you went to for all your grocery needs is now delivering your grocery home promptly and conveniently. Building your network online and creating your online presence will help you gain the trust of your clients. While your physical establishment might be functioning now, a lot of people are still sceptical to step out. Make sure that your services or products are available irrespective of which mode of interaction your clients prefer.

3. Take all the necessary precautions

Everything might now be unlocked and you might be back to work, but the threat of the virus still prevails. It is imperative to take all the necessary precautions like placement of hand sanitizers, usage of masks and protective gear by employees, thermal check of visitors, contactless transactions etc. These not only ensure that your physical establishment is safe to visit, but it is also a safe place for the employees who are equally at risk. Adhering to the rules and norms that are set for everyone’s safety must be on top of your priorities. You can also post regular updates of all the precautions that you are taking on your social media to lead by example and to also assure your customers that you are doing your best to offer a safe business experience for them.

4. Build an intimate relationship with your clients

We hope that you used the time you had during the lockdown to build an intimate bond with your followers and customers. Having live sessions, putting out interesting content and honest interactive sessions are great ways to create a personal connect with your customers. If you are a small business who works with other individuals, share your collaboration stories and do live sessions along with them to create more awareness about your brand or anything that appeals to you.

5. Create strict instructions and guidelines

If you are in a business that demands constant contact and interaction on a personal level, it is extremely important to set strict guidelines and instructions for the safety of your employees and clients alike. While avoiding physical interaction and conducting business and meetings online is highly encouraged, working on appointment basis and avoid crowding of your office space is essential and must be given top priority if your business cannot be conducted online. Safety protocols and social distancing must be followed as we cannot afford to risk the life of our team or customers in this situation.

6. Adapt and evolve

Suddenly there has been an escalated demand for hand sanitizers and you might have noticed how many of the brands that earlier only manufactured soaps or body care have quickly jumped the wagon and started the manufacturing of what is needed at the moment. While this might seem like monetising the situation, it is also the need of the hour to adapt and evolve to offer products and services to the changing needs of your customers. If you wish to stay ahead of your competition, you must constantly study the market and analyse the needs of the common man to offer the same to them.

7. Invest in the marketing of your brand

Choose to work with marketing agencies in Bangalore, or establish a marketing budget and strategy for your business. While this is a practise that you must always adhere to, getting back to business now demands a lot of marketing and smart strategies to beat the competition in the industry. A lot of people might be hesitant and uncertain, and due to the increased need for hygiene and safety, many individuals are now re-evaluating the choices they make. Make sure that you are the choice they make by offering economical, hygienic and eco-friendly choices to your customers. Market your offerings wisely, and make sure that your store front or catalogue offers elaborate details about the products to help your customers make informed decisions. Offering transparent background on your services and sharing glimpses of what you do is a great way to help your clients understand your business and ethics. Marketing is not just about parading your services, but it is also about creating a wholesome connect with your customers. Brand recognition, relatability and relevance to the times such as now are some key factors that you must take care of.

This pandemic has changed the world for good and we all can agree that life is never going to go back to normal. A lot of us have had ample time to re-evaluate and contemplate about the choices we make. Many customers are now becoming extremely conscious about the brands they are using in their day to day life. Many seek products that are not only long lasting and economic, but eco-friendly too. This is the time to make a mark with quality service and genuinely crafted products. We hope that these tips have helped you in preparing yourself in going back to business amidst a pandemic. We wish you great success, and don’t forget to stay safe.